This is a Pepsi Home

A Pepsi Home is more than just a place we live in. It’s where we can be unapologetically ourselves. Where we can truly express who we are and how we eat, the messy side others don’t always get to see.

In a Pepsi Home, we might not have everything figured out. Our meals may not be beautiful. Our relationships may be different. But it’s still home. And it’s where our drink belongs.

We created a regional 360° campaign and toolkit showing new generation of Pepsi lovers how a Pepsi meal brings fizz to the dinner table, no matter what home looks like to you.

To amplify the campaign, we created social content, stickers and assets that appeared on various platforms and channels regionally.

Client: Pepsi
Agency: VaynerMedia APAC

Creative Director: Krystle Morais
Art: Izzy Tan, Siokkan Chow

Copy: Emillio Rodrigues

Film Director: Thay Littichai