The Balance Co. aims to inspire people to take better care of their bodies, starting from modern ergonomic shoes designed for good posture.
We crafted an identity that embodied the visual and emotional representation of the brand. Using a detailed and structured grid system, a set of customised typography including the logo and monogram was constructed for the brand.
Client: The Balance Co.
Creative Director: Jiahui Tan
Art: Azelia Ng, Siokkan Chow