Every festive season, SK-II releases limited-edition Facial Treatment Essence in an artistic bottle. In 2020, the skincare brand reimagined the holiday season with the bestseller emblazoned with a street art design.
Elements of pop-culture were brought together to bring the concept to life – street art, music and brand ambassadors.
To amplify the campaign, we created social content and assets that appeared on various platforms and channels globally.
Agency: VaynerMedia APAC
Creative Directors: Kanokporn Iao (Cee), Krystle Morais
Motion: Zak Ross, Justin Lim, Ziwei Koh
Art: Rei Minagawa, Carol Goh, Siokkan Chow