SK-II Festive Edition

Every festive season, SK-II releases limited-edition Facial Treatment Essence in an artistic bottle. In 2020, the skincare brand reimagined the holiday season with the bestseller emblazoned with a street art design.

Elements of pop-culture were brought together to bring the concept to life – street art, music and brand ambassadors.

To amplify the campaign, we created social content and assets that appeared on various platforms and channels globally.

Client: SK-II
Agency: VaynerMedia APAC

Creative Directors: Kanokporn Iao (Cee), Krystle Morais

Motion: Zak Ross, Justin Lim, Ziwei Koh

Art: Rei Minagawa, Carol Goh, Siokkan Chow