Established in 1999, Park+Associates is an award-winning architecture firm that has taken on an array of international projects from private dwellings to high-rise residential, commercial, cultural and civic, mixed-use, theme parks, and integrated entertainment venues.

We created a brand identity that had to represent the craft and flair of P+A’s award-winning practice. The design concept is based on the idea of finesse and discipline. Keeping in mind the mantra of ‘knowing the rules and then breaking them’, we approached the execution with a consistent visual system, grid layout and timeless typography selection.

An extensive playbook was created to document the guidelines for the use of assets and messaging across all media and channels, providing consistency and clarity to the visual components of the branding and marketing.

Besides P+A, we also crafted the brand identity for P+A Projects, an award-winning architecture and engineering firm for the themed entertainment industry with offices in the USA, China, Thailand, and Singapore.

Client: Park Associates
Agency: Fable

Creative Director: Jiahui Tan
Art: Siokkan Chow, Hannah Chew