OGS is a digital publisher dedicated to uncovering timeless and overlooked stories across Southeast Asia. Through authentic storytelling and candid perspectives, they explore society, culture and the human condition to connect and inspire the region.
Together with the OGS team, we worked together to define the four main categories of their brand architecture—Flavours, Generations, Neighbours, and Offbeat. The ‘O’ in the abbreviated logotype is designed to look like a viewfinder, representing the different point of views and various conversations their stories create. The ‘G’ and ‘S’ are treated to look like clocks.
We created an extensive playbook to show how the brand can communicate to its audience effectively.
Client: Our Grandfather Story
Agency: Fable
Creative Director: Jiahui Tan
Art: Siokkan Chow, Hannah Chew