When you add Pepsi to your meal, your meal becomes a whole lot better, whether you’re dining with friends or family. In this campaign, we unlock the fun in everyday meal moments and get our audience to order up another round of Pepsi for their delicious dishes. Meals are better with Pepsi.
Our film rallies Pepsi foodies to thirst for more. Because the more you +PEPSI, the more unexpected fun you unlock. Tapping on everyday meals with family and friends, we turn up the fizz one Pepsi at a time and inspire everyone to thirst for more whenever they munch.
We created a regional 360° campaign and toolkit showing how every foodie moment is a chance to +PEPSI and transform your regular meals from basic to better.
To amplify the campaign, we created social content and assets that appeared on various platforms and channels regionally.
Agency: VaynerMedia APAC
Film Director: May Apizara
Creative Director: Krystle Morais
Art: Siokkan Chow, Nicole Goh
Copy: Ana Larae, Emillio Rodrigues